LONELINESS WEEK 01 | Macro UX

Briefing:

During the Brief-Lauch Day Presentation, Zoha and Matthew gave us a brief introduction to the background and history of R/GA (an interesting insight into the trajectory of the design industry) and then introduced us to the brief, and here are some key points:

Research Method

Literature Review (Made by Group).
Directly Storytelling (Made by Group).
Cloud Words to summarize the Cause of Loneliness & Mitigation of Loneliness based on Storytelling (Summarized by David).

Synthesis & Analysis

I summarised all the behaviours that respondents mentioned mitigating their loneliness and how these behaviours made them feel. I found that most of the activities were still predominantly of the independent type; all activities mainly brought a sense of connection, achievement, pleasure and relaxation.

Left: Mitigation of Loneliness (divided into two categories: collaborative and independent); Right: Categorisation of feelings after the action. (Mady by David)
Left: Affinity Mapping of Storytelling (Mady by Sue, Tiana, Cat & Damul); Right: Benchmark (Made by Rikkie, Alex, Maria C & David).
Potential Opportunities (made by David).
Exploration of the first opportunity: New activities based on everyday objects — we did the Film experiment, body connection, collaborative disco, collaborative drawing through Zoom Connect (Made by Alex, Tiana, Rikkie and David).

Next Step

Week 1 Timeline Summary (Made by David and Sue).

Reflection

The collaboration of eight people enriches the whole design process; but communicating and understanding each other is more challenging and requires more time and patience. In this process, individual communication and communication skills, understanding and resilience were all honed.

📚Reference:

Sweet, J. (2020). The Loneliness Pandemic. Harvard Magazine. Available at: https://harvardmagazine.com/2021/01/feature-the-loneliness-pandemic (Accessed 17 Feb. 2021).

🎬Post-credits scene

First Group Meeting (Courtesy of Cat).
A clumsy imitation: Alex and I used Constellation Map (from OOO) to analyze the interactions during two activities to combat loneliness, the result was no new findings (Made by Alex & David).

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
DavidHan

DavidHan

UAL MA User Experience Design Student